Some things to think about:
How well can you tell your story?
How about the story of how you met your spouse? The story of your beliefs? The story of your passions? The story of your business, your mission or cause?
Do you tell the story well?
Are you telling the right story to reach the people you’re trying to reach?
Just because you tell the story well doesn’t mean it will resonate with anyone.
A well told story, told with the right climax, told to the right people, is impactful.
Actually, few things are more impactful.
Sometimes you have to tell the story completely differently to maximize its reach.
Tailoring the story isn’t pandering–tailoring the story means not wasting people’s time with details that don’t relate, inspire or matter to them.
When you’re telling your story, what are you assuming people know?
What are you assuming they don’t know?
What are you trying to evoke when people hear, read or see story?
Your story is your brand.
If you had to start over tomorrow–make a new product, pursue a new mission, change your focus–your story is still happening.
It’s still growing.
Even if nothing is turning out like you thought it would, your story is still moving along. Your story is still being shaped.
How you tell it matters.
