Public relations vs. Marketing
–Public relations’ reach is broader than that of marketing because marketing limits its focus to the consumer, whereas PR addresses all kinds of publics, from shareholders to employees to donors.
–PR and marketing are not the same thing. The goal of marketing at its most basic level is to sell a product; the most basic goal of public relations is to build and maintain a relationship.
–Marketing and public relations can be used in conjunction very effectively in Integrated Marketing Communiations campaigns, which are campaigns designed to use media to build relationships with individual consumers to tailor the marketing of products to the specific individuals who will benefit or enjoy them.
